Frae meaning “from” in old scots is the latest newcomer to the growing frozen yogurt market. First opening its doors in summer 2008, Frae has become a much visited destination in north London. Selling a selection of frozen yogurts with a choice of fresh seasonal fruits, Frae is a fat free indulgence that is catching the attention of a new generation of health conscious consumers.

Basing the design on a modular kit of parts, we were able to demonstrate how easily the concept could be implemented into different locations and store formats.