PYTLondon

Brooklyn based hair care brand PYT needed to update their existing Mid mall retail space at Westfield London and asked us to create an experience that better reflected their brand personality.

Focusing on the theatre of  demonstration we included 8 workstations with a live display for the whole range of hair styling products.

Using a simple materials palette to create contrast, we designed a series of interlocking shapes that could be arrange in different configurations to suit any future sites