Jellycat is one of the most popular UK soft toy brands, creating distinctive and playful designs for kids and collectors around the world since 1999. Every product Jellycat produces has an unmistakable character, with new styles released regularly throughout the year.

Concept design  |  Product design

Working with the in-house team we were asked to design a merchandising concept that could flex from a simple point of sale fixture up to a full Shop-In-Shop concept Using existing brand assets we brought to life the ‘House of Jellycat” in a fun and playful way, providing context and relevance to their extensive product categories.