O2 Oxford StreetLondon

This is your store London! Working closely with the O2 in-house design team, we developed and refined the Connected Stores concept for a UK wide roll out. Paying particular attention to the display fixtures and in store unitary, in order to maximise all commercial opportunities.

Experiential concept  |  Store design  |  Graphic design

The product wall display units simplify the presentation of mobile devices, and combined with the accessories shelf, creates way-finding and product context, as well as the opportunity to create add on sales.

The overall store experience is very customer focused, and allows visitors to experience the world of O2 in an engaging and constantly evolving environment.


Studio Address33 Fournier StreetLondon E1 6QE
Contact+44 (0)20 3432 9752hello@fourmation.studio
Interiors & ArchitectureRetail DesignPop-upsLeisure & Hospitality
Graphics & BrandingIdentityStorytellingCommunications DesignPackaging & Brand CollateralCampaigns & Art DirectionBrand Environments
Industrial & Product DesignConcept generationDesign for manufactureSupplier sourcing
© 2025 Fourmation. All rights reserved

Privacy Preference Center