Brooklyn based hair care brand PYT needed to update their existing Mid mall retail space at Westfield London and asked us to create an experience that better reflected their brand personality.

Concept design  |  Kiosk design  |  Project management

Focusing on the theatre of  demonstration we included 8 workstations with a live display for the whole range of hair styling products.

Using a simple materials palette to create contrast, we designed a series of interlocking shapes that could be arrange in different configurations to suit any future sites


Studio Address33 Fournier StreetLondon E1 6QE
Contact+44 (0)20 3432 9752hello@fourmation.studio
Interiors & ArchitectureRetail DesignPop-upsLeisure & Hospitality
Graphics & BrandingIdentityStorytellingCommunications DesignPackaging & Brand CollateralCampaigns & Art DirectionBrand Environments
Industrial & Product DesignConcept generationDesign for manufactureSupplier sourcing
© 2025 Fourmation. All rights reserved

Privacy Preference Center