Back on a BikeLondon
Cycling for sport, or just for fun has seen a rapid increase in popularity over the last few years. The success of the London Olympics and the introduction of cycle schemes and bicycle highways in major cities has had a significant impact on how people view the humble bicycle.
We were approached by the ETA Trust to design a experience that literally brought cycling to the masses. Our solution was a travelling pop up experience which could set up in any town centre and offers the ability to talk to experts about anything cycling related, try out a selection of different bikes, and even have a cup of coffee in the small cafe area.
