The adventure motorcycle market has seen an exponential rise in popularity over the last 5 years , and is now responsible for 20% of overall motorcycle sales.
Concept design | Product design | Branding
KTM has an unparalleled dominance in the Off Road motorcycle market, so working with Process Moto we created a range of integrated luggage solutions to work with the 890 Adventure bike and appeal to all areas of off road riding.
Using bold patterns and origami inspired shapes we created a range of products that stand out, but also blend in with the form of the motorcycle enabling the use of previously un-utilised space. Working with lightweight durable fabrics and modern welding techniques - we directed the design and product development, through to manufacture and global launch.
