KITE EyewearLondon

Kite is a game changing new optical experience that believes in doing things differently. Ditching the sterile for style the experience takes a much more fashion and lifestyle approach to retail. Embracing digital technology customers can take pictures of themselves and share on social media using the bespoke kiosks. With a strong family history in clinical eyecare, KITE is a new breed of high street opticians.

Naming  |  Branding  |  Positioning  | Product design  |  Digital design  |  Store design  |  Art direction

We began working with them on the brand and then rapidly developed this into a store design format for implementation into four further locations. Including the branding and store design we also created the in-store communications and template packs for the in house team to continue to produce content within the brand guidelines.