KITE EyewearLondon
Kite is a game changing new optical experience that believes in doing things differently. Ditching the sterile for style the experience takes a much more fashion and lifestyle approach to retail. Embracing digital technology customers can take pictures of themselves and share on social media using the bespoke kiosks. With a strong family history in clinical eyecare, KITE is a new breed of high street opticians.
Naming | Branding | Positioning | Product design | Digital design | Store design | Art direction
We began working with them on the brand and then rapidly developed this into a store design format for implementation into four further locations. Including the branding and store design we also created the in-store communications and template packs for the in house team to continue to produce content within the brand guidelines.
